In yesterday's Buzz Feed World, Adam Roston, Buzz Feed
Staff, posted an article (link here) about
allegations of bribery involving Cisco employees in Russia. I believe
this a must read for the FCPA compliance community, as the reporting details significant events surrounding foreign bribery. Furthermore, it has a number of
significant lessons for the compliance professional which I will try to frame
in the context of my own experience.
First, it shows how the consequences of foreign bribery are
not symmetrical to sales volume. According to the article, Cisco sales in
Russia, where the conduct occurred, "make up less then 2%" of Cicso's
revenue. Against those sales will come the consequences of the conduct, including legal and investigatory costs, business costs to
unwind its in-country obligations, not to mention whatever fines (both
individual and corporate) might be assessed. Of course, there is the cost of
liberty, of which I am familiar, that some of these executives might face.
Again, it is another example of how a small business segment gone wrong, can
have a disproportional corporate cost in terms of dollars, reputation damage and perhaps, loss of liberty.
There is a great deal in this article to demonstrate the
obvious importance of compliance professionals who are on the constant watch
for red-flags, such as after-sale rebates, designation of payments to tax-haven
countries, not to mention the risk of doing business in a country with a
"low integrity" reputation, all of which were present in this
article. However, those are not the most troubling parts from my
perspective.
"The Ostrich Defense Does Not Work."- Former DoJ
Official.
What should be highly concerning to the compliance
professional is the part of the article when one of the former Cisco executives
stated that when the time came to talk about the issues of where the money was
going "I left the room," and when invited to remain, he said "I
don't want to...." If you refer back to my blog post "In Walks a Public Official" ,
this is exactly the type of behavior where compliance professionals need to be
concerned. I ask: how many of your overseas sales personnel are "walking
out of rooms," "pretending they didn't hear" or telling their
agents to "stop talking" as they conduct business with third parties?
You might think that it does not happen in your organization; that your sales
team would instead immediately disclose the conduct to appropriate personnel
and cease and desist with respect to the transaction. Right?
However, what if it is happening in the field and it
is not being reported up? Perhaps now the challenge is to try to better
understand how your compliance programs and corporate ethics are being
communicated down to the lowest levels of your overseas sales
organization. Are your making a focused effort a to understand their
challenges, and provide them with compliance solutions that are both
global and regional to help them manage and report risk in their territories?
How can I help my sales team?
You can start by taking a walk over to the HR
Department and reviewing the compensation packages on all your overseas
personnel working in "low integrity" regions to see how they are
being compensated. Are people working in regions with a reputation for
corruption while having a majority of their compensation based on
personal sales performance? If they are, you are building in an inherent
conflict between compensation and compliance, whereby you are in fact
incentivizing people to be an "ostrich." Cicso is not unique,
and I am obviously not judging this case, but what Mr. Roston described is a
compliance professional's worse nightmare: Personnel in isolated, corrupt
regions, looking the other way. It is the red flag you don't see.
Again, I know its easy to say "not here," but in
my experience, a major start to supporting an overseas sales and marketing team
is with a compensation package that reflects the programs and ethics of an
anti-bribery culture. A sales person in Germany, a highly developed mature
market with a high integrity reputation should not be compensated on the same
incentive plan as someone responsible for sales in a region which has an undeveloped procurement process and ranks poorly on the corruption index.
In sum, if there is high level of individual financial
upside in your sales incentive plan along with a "low integrity" country index in
that person's territory, the best compliance and ethics programs may in fact
contain the "seeds to their own destruction" (a term used by George
Kennan in his famous "X" article, "The Sources of Soviet Foreign
Conduct." It seemed to me an appropriate quote given the territory). I
know that the story of compliance and international sales does not end with a
discussion of compensation, but based on my own experiences and observations
its a good place start.
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